MTV recently rebranded with the task undertaken by Universal Everything who after recently designing Warp Records' new website seem to be the go-to firm for hip music companies. The rebrand encompassed the logo, new typefaces, the channel's sound as well as idents. I love this 'Mad Drummer' ad. I first came across it when it was played on the big screens at a music festival I was at. In term of sound design, I think this is brilliant - what a great drum sound! The 2D animation is cool - I like the subtle pulsating MTV logo. It's also quite inspiring because the animation seems within my reach as a design student.
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