Thursday 6 August 2009

Challenge Swound!

In a strange Danny Wallace meets Radiohead mix-up, Nottingham based band 'Swound!' are selling their album for a price of your choosing but only once you have set the band a challenge. The results can be seen in the form of videos on their 'Challenge Swound' website. So far they have asked a chip shop to deep fry some Haribo, spent a whole day in Derbyshire village Eyam, faked an alien sighting and been to try and find the Loch Ness monster among other things.

Meanwhile Steven Fry went on record at the iTunes Festival in London last Monday saying consumers who download copyrighted material for free should not be treated as criminals. Personally, I really respect artists, like Radiohead and Swound!, who embrace the ever changing way in which consumers purchase music. Top marks to Swound! for that reason and also because this stunt is dead funny. Oh and their album - 'Hello Future, We Are Swound!' - is great too.

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