This poster for a maternity clinic in California is by TBWA\VAN of Canada. I love this simple idea and execution, with the crux of the poster all about the way it's hung. This was going to be a quick post about one of my favourite pieces of design. That was until I did a quick google search only to find that the idea was pinched from elsewhere.
I can't say I'm surprised. I'll end this post with a link to an excerpt from Charlie Brooker's Screenwipe that put me off ever working in advertising. Watch it here.
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