Thursday, 1 October 2009

Sexy Hitler

I came across this campaign by German agency 'das comitee' in a Telegraph article that reports that the advert has been condemned by AIDS and HIV charities.

I am in two minds as to what I think of this ad. When looked at in the way it was meant, it says that the act of having unprotected sex is killing huge numbers of people. The charities are arguing that if looked at in the wrong way, it could demonise people with HIV or AIDS.

It is interesting that shock tactics have once again been used in an advert for a charity. In my opinion, results shouldn't be the sole consideration when designing for charities. Empathy and understanding for those affected should be equally important. With this in mind, perhaps the film could be seen as a little tasteless – it is certainly a bit short sighted of the agency not to see how it could be misconstrued. 

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