LosLogos

"How does logo design react to the sociological, cultural, economic and technological changes that define our time?" LosLogos attempts to answer this question whilst at the same time providing a platform for "young global designers". 

LosLogos does exactly what is says on the tin - it is packed full of logos. What I like about the book is that it groups them by theme. There is a spread dedicated to logotypes designed using helvetica bold, a page of heart logos, a page of gun logos, robots, fire, animals, you get the picture.

My criticism of this book is that it seems to feature a limited number of agencies, each with their own style and this leads to similarities. Not quite the all encompassing ethic LosLogos claims in it's introduction.

However, this book is massively inspirational to me, and was especially useful during my year in industry when I was involved in quite a lot of branding exercises.